Designed for generation next, ThinkBook targeted the Gen Zs and Millennials workforce, who know their technology.
We were tasked with creating sales and marketing collaterals across the awareness, consideration, and enablement stages of the customer journey—a whopping 300+ assets to be conceptualized, written, designed, and digitized. All this in 3 months to meet the deadline of the tech event at Accelerate 2019, Florida.
What were the assets, you ask? Go ahead, take a look
Social Media Videos
Videos meant for use on their social handles were so liked by all the stakeholders that they were aired during the US Open. Of course, we got the usual likes, comments, and shares.
We went for different this time—giving these videos a cheeky, funny, and dramatic edge.
Posters & Flyers
Attitude that came with owning the new device emanated through copy and design, guaranteeing a second look at retail outlets.
Brochures & eBooks
The aim was to educate the audience on how they could transform their workplaces, and we did it with aplomb—syncing design with engaging content.
Sleek and stylish, just like the ThinkBook, our booth and marketing collaterals stood out at the launch event.