3D Methodology

We follow a 3D methodology – Discover, Define, Design – to give your brand a holistic makeover. Our thorough structure ensures that the process is seamless and effective while you get maximum value.

The Discover phase primarily involves Review, Research and Brainstorming.

Our UX experts begin with the review process: they look through everything from the existing client website, documents to competitor websites and everything in between. This is followed by research that includes business stakeholder(s) interviews. And finally brainstorming sessions to discuss concepts, ideas, formats, best practices and technical execution.

 

Once the Discovery phase is complete, the UX expert develops the first draft of concepts with mood boards. Upon reviewing these mood boards, adjustments are made, if necessary.   

Stakeholder Interviews 

Scripts are created and sent to both internal and external key stakeholders. These scripts help gather insights about their goals. It helps prioritize features and define key performance indicators (KPIs). 

Discover

 

Define

During this phase, site structure, navigation, scope, flow and site experience are defined.

Heuristic Analysis

During this phase, site structure, navigation, scope, flow and site experience are defined.

A/B Testing

Users see multiple versions of your creative product. The results are compared to determine which version performed better. It's great for optimizing funnels and landing pages.

Design

During this phase the Visual Designer develops concepts showing how wireframes look with graphics. 

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